EVALUATION

QUESTION 3
We all have created a advert and a CD cover, Here they are….


Here is Katies CD cover and advert.

The advert the picture in the advert gives a sense of fun and exitement about the artist and song, this feeling is acheived from the pose she is pulling and the smile on her face. As the artist is looking straight forward it gives people the feeling that the advert is only talking to them. The colour used fit in with the genre and feeling of the video.
The CD cover is eye catching, and the way that the image is used three times draw your attention and is eye catching.

Here is Emmas CD cover and advert.

The CD cover: The title of the song "A Kiss with a Fist" is multi coloured, this is showing that the song is fun and exiting, and full of colour, the image has been edited to give an effect related to the genre.

The advert is relating again to the video by the heart and the title and informwtion needed is clear to read. The same images is ued on both the CD cover and advert linking them both together.

Here are my cd cover and advert.

The CD cover relate to the video by the television and the heart, the title and name of the artist again is clearly visable. The advert is eye catching and unusual, which would attract our audience, again there is a heart on it linking to the video.

We have all marketed our CD covers and Adverts in the same way, they all have the same information which is needed, the same style text and font.

The strengths of our marketing are that they are all eye catching, I think that if they were in a music shop on the shelves they would stand out, they appeal to our audience, it is clear who the artist is as there is a clear picture of her on the cover and also who the artist and what the name of the song is.

There are some weaknesses in our packaging and this is that although we have similar aspects in our packaging that is the same maybe there is not enough similarity in the images used to show that they are all advertising the same product.

The pricing of our single is not on our adverts/cd covers, but the price of the single would be £2.99. This is the average price of singles. We have looked at Florence and the machine singles and most are £2.99 so this would be a good price for it to be.

If the product was launghed it would be advertised in magazine such as NME as our target audience read this magazine as it advertises the same style of music as Florence and the Machine. Our video would be shown on music channels such as kerrang! Also on radio stations particularly NME radio.

We have used direct mrketing in our tasks from the way we have presented our cd cover and advert from the style they are. a it is alternative rock genre it will appeal to peple who like this type of musci straight away.

For direct marketing people who are part of Florence and the Machines fan page could receive direct marketing, they would be the first to receive the latest adverts/cd covers and the single, this may be an idea as then they would tell their friends who tell their friends etc. Also our adverts could be blown up and be put on sides of bus stops etc. this would be good advertising as many people (not even our target audience) would see it and may be influenced into buying it.

Our advertisement would be placed in the appropriet place, it would be in magazine such as NME, this is appropriet as our target audience read NME therefore seeing our advert. Also NME is a very popular magazine, so our adverts would be seen by many.

I would have to go to NME and talk size and location in the magazine to get a cost for the advert as specific sizes and locations may be more expensive than others e.g a bigger sized advert would be more expensive than a smaller one. People would gain information about the genre (alternative rock) from NME.

A single would be hyped up as much as possible to get people exited therefore acheiving more sales. Our single "A Kiss with a Fist" would be released on the 25th March this would be advertised around 2 weeks before the single was releaed as a CD and avalible to download on itunes, the reason for this is that people wont get bored of waiting e.g if it was like a month before people would forget about the adverts and poster and may become bored with it all, but two weeks is enough time for people to generate enough hype and get exited it would make people aware of the single. also two weeks gives enough time for people to save money to buy it.

A CD cover requires the name of the artisit which is clearly visable, the title of the song, the artist name should be clearly visible, the title should be distinguishable from the artists name and the genre of music should be hinted by the cover art. The sizes of the cd covers are 4.724x4.724.

I feel as we have acheived this as a group as both the title of the song and the name of the artist is clear and readable on screen. Our cd covers would be the size above.

Adverts need to convince poeple to buying the product that it is advertising, it needs to be clear on what it is advertising also. Adverts can be many different sizes depending on where they are.

As a group we have done this ass we have used opinions which would convince people into buying our CD e.g *****- Q, people that read Q would be intrested in the single as Q are giving a good review.