We looked at music magazines of different genres to help us in our production tasks of creating a cd cover and advert, we looked at NME and Top of the Pops both very different, we did this to see what type of magazine would be best to advetise our music video, and I think the best maazine to suit this would be NME as it has bands and singers of the same genre as Florence and the Machine. If we advertised Florence and the Machine in Top of the Pops it may not be very successful as the type of music advertised in there is very different to those in NME. Top of the Pops show very "cheesy", and maybe obvious singers such as JLS and other boy pop bands like them.